Gross impressions
357,150
Gross vehicle-pass impressions from attributed AADT intervals before visibility qualification.
Good morning, Jennifer.
Your Apex campaign is moving across Illinois and Wisconsin. Here’s today’s performance.
Qualified impressions
142,860
Conservative audience estimate after road-match confidence and visibility factors.
Campaign miles today
2,418.6
GPS distance recorded across the three assigned trailers today.
Active trailers
3 / 3
Sample view preview campaign data
Live campaign coverageSample fleet · choose a trailer to inspect
Current fleet contribution
Today’s QI by assigned trailer
44,560
Roads in view
Current matched road and IDOT/WisDOT AADT
How counts are built
Transparent Hopper Ads methodology
Gross impressions (OTS)AADT × time-of-day traffic share × elapsed time × average vehicle occupancy × attribution weight.
Qualified impressions (QI)Gross traffic further adjusted for direction, wrap visibility and roadway dwell. Measured matches receive full weight; estimated road classes receive a conservative weight.
Road attributionGPS position, travel bearing, speed and trajectory are matched to IDOT/WisDOT road segments before their AADT is counted.
Recent trip history
Completed shifts from trailers assigned to the Apex campaign
Apex North · I-90 corridor
8,642qualified impressions
Apex West · US-20 corridor
6,914qualified impressions
Apex South · IL-72 network
4,208qualified impressions
Campaign alerts
Operational signals that may affect campaign delivery
Route ranking
Highest-performing attributed routes in recent trip history